Suma, Ms. V. Pragnya, and Dr. V. Krishnamohan. “PERSPECTIVE STUDY ON BRANDED PRODUCTS AND THEIR CULTURE”. IJRDO - Journal of Business Management 3, no. 12 (December 31, 2017): 11-20. Accessed March 10, 2025. http://webmail.ijrdo.org/index.php/bm/article/view/1708.